How it works
A walkthrough of the interface. All figures below come from a demonstration dataset — campaign and creative names are placeholders.
Getting started
- An administrator registers the TikTok application. The application identifier, secret and redirect URL are entered once in Settings and stored in the service, not in configuration files.
- A media buyer connects an ad account. They copy a personal authorisation link from the Ad accounts screen and open it in the browser where the required TikTok account is signed in. After approval, every ad account the token covers is added at once.
- The service starts collecting. Spend is requested from the TikTok Marketing API at campaign level, once per cycle, sequentially — the rate limit applies to the application as a whole.
- Revenue is matched. The tracker reports revenue per campaign identifier, and it is paired with spend for the same campaign.
- The team reads the report. Rows that need a decision are shown first; everything performing normally stays behind a link.
Daily overview
Campaign economics over a period
Creative performance
Access levels
Access is granted by an administrator; there is no public sign-up.
- Administrator — the whole team, all ad accounts, application settings.
- Media buyer — only their own ad accounts and campaigns. Other people's figures are filtered out on the server, not hidden in the interface.
- Account manager — the pool of browser profiles and the queue of requests from buyers.
What the service never does
It does not create, edit, pause or delete advertising campaigns; it does not change budgets or bids; it does not upload creatives. Access to the TikTok Marketing API is read-only, and the corresponding write scopes are not requested.